Euromast Reopens: Magnicity unveils a new chapter for Rotterdam's Landmark Tower

Following a five-month transformation, Rotterdam's iconic Euromast reopens with a fully reimagined visitor experience combining architecture, immersive storytelling, gastronomy and panoramic views. The project reflects Magnicity's vision of turning the world's most iconic observation landmarks into true ambassadors of their cities

Rotterdam, June 2026 - For more than six decades, the Euromast has shaped Rotterdam's skyline. Originally built for the 1960 Floriade, the 185-metre tower has become a defining symbol of a city renowned for constantly reinventing itself.

This July, the Euromast reopens following a five-month renovation led by French urban leisure group Magnicity, a global specialist in iconic observation experiences. The project reflects the company's ongoing ambition to preserve the heritage of landmark attractions while creating new ways for visitors to experience and understand the cities they overlook.

More than a renovation, the reopening marks a new chapter for the Euromast, positioning it as the gateway to discovering Rotterdam.